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How to Build Customized Compensation Plans That Drive Sales

For Virginia Tractor, effectively motivating a sales team to achieve optimal performance means implementing a customized compensation plan for each salesperson.
By Maclaren Krueger posted on November 2, 2023 | Posted in Operations & Finance
Federico Lamas, the vice president and corporate sales manager for the 6-store John Deere dealership in Virginia and West Virginia, explains that properly and individually incentivizing your salespeople drives the best results both for the business and the employee.
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Compensation Plans

How to Use a Compensation Plan to Align the Sales Team with Dealership Goals

Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departments
By Kim Schmidt posted on September 25, 2023 | Posted in Operations & Finance, Dealer News
No one compensation plan that is going to work for every dealership, but knowing what has worked at other dealerships can help identify what may be adaptable to your dealership. As market conditions change, it’s important to regularly assess your dealership’s sales compensation structure to ensure it is working for the business.
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Upselling Parts, Part 1

Upselling at the Parts Counter: Establishing Your Comfort Zone

Parts advisors may not consider themselves sales reps, but they are. This 3-part series will help them change their mindset.
By Dean Devore posted on August 22, 2023 | Posted in Best Practices, Operations & Finance
The term “upselling” can make many parts advisors uncomfortable. They tend to think of upselling as a technique related to the sale of whole goods. However, because the parts department usually generates strong gross margins, it should be a priority.
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