Best Practices

Vermeer Receives 2013 NAEDA Dealer's Choice Award

In March, the North American Equipment Dealers Association (NAEDA) released its 2013 Dealer-Manufacturer Relations Survey and inaugural Dealer’s Choice awards. Vermeer Corporation received the top overall rating in this survey and was awarded “Dealer’s Choice” in the Ag/Shortline Manufacturer category.
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Trelleborg and Farm Depot Train Ag Professionals in Michigan

Global developer and supplier of tire and complete wheel solutions for the agricultural industry, Trelleborg, has taken part in Farm Depot’s “Farmers’ Meeting”, a gathering organized by the leading dealer to promote product innovation, best practice and safety among agricultural professionals in Caro, Michigan.
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Mitas Reports 'Best Year' Ever for North American Ag Tire Sales

"Mitas' 2012 sales in North America were the best ever," said Pavel Charvat, president of Mitas Tires North America. "The North American operations represent 10% of all Mitas' sales."? Mitas reached total worldwide 2012 sales of $592 million (USD). "Mitas brings tire manufacturing closer to the farmer," Charvat added.
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Mahindra USA Moves Ahead in Dealer Satisfaction

Mahindra USA, the number one selling tractor brand in the world based on volume, rises to the number two spot in dealer satisfaction according to the North American Equipment Dealers Association (NAEDA) 2013 Dealer-Manufacturer Relations Survey. In the category of major tractor manufacturers, Mahindra shows significant improvement in overall dealer satisfaction moving up a position in the rankings. Mahindra USA captured the top spot in several categories: Communications with Management, Marketing & Advertising Support and Product Availability.


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Dealers Shed Light on Mystery of Marketing

When the Farm Equipment staff spoke with dealers about topics they wanted for the first-ever Dealership Minds Summit, marketing topped nearly everyone's list. Because dealers know well that a better mousetrap and the world beating a path to your door is patently false. More important than ever, dealers must promote themselves with the same fervor that their OEM promotes its color, while employing new technology and customer intelligence tools.
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