Best Practices

2014 Dealership of the Year: Godfrey Bros.

How to Survive & Thrive in this Industry

Godfrey Bros. owner Kevin Godfrey discusses what it takes to not only survive but to thrive in the farm equipment dealership industry. The dealership focuses on the 3 P's - people, product and process - and how they work together along with high-quality customer service to reach its goals and be successful.
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Larger Isn't Always Better

Godfrey Bros. owner Kevin Godfrey says the dealership's success in terms of sales growth and customer service while being surrounded by other larger John Deere dealers in Michigan proves that larger isn't always better.
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Top 2 Aspects in the Dealership to Watch

Kevin Godfrey, owner of Godfrey Bros., says that the two most important things to watch right now are inventory and finding good employees. There is a lot of money that can go into inventory and you have to be careful that your inventory doesn't end up costing you money, says Godfrey. As for finding the right employees, Godfrey says that it is important that you find employees who can keep up with the changing technology.
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2014 Dealership of the Year: PrairieLand Partners

Encouraging Professional Growth for Young Managers

Doug Neufeld, CEO of PrairieLand Partners, a 9-store John Deere dealership in Kansas, talks about the importance of including younger people in management positions at the dealership. The younger generation is more likely to be able to adapt to change and that ability can typically make up for their limited amount of experience.
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Adding New Positions with Long-Term View of Success

Doug Neufeld, CEO of PrairieLand Partners, a 9-store John Deere dealership in Kansas, explains that the dealership has made investments with long-term payback rather than immediate payback. Resources have been committed to the Integrated Solutions Department to lead the precision farming efforts in the dealership. Also, they've named a product training manager inside the dealership to be an expert on increasing the productivity of each piece of equipment sold to customers.
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Overview of PrairieLand Partners' New Integrated Solutions Department

Steve Kaufman, Integrated Solutions manager with PrairieLand Partners, a 9-store John Deere dealership in Kansas, shares the process of how the Integrated Solutions department grew from the earliest years. What began as AMS support on cellphones eventually evolved into a call center. Today, the department produces customized reports based the data each customer collects in their own fields and helps the customer understand and use that data to make management decisions.
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Farm Equipment

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