NAEDA Webinar Series

WEDA Secuvant
Webinar Replay

Cybersecurity and the Agricultural Dealer Network [Webinar]

Cybersecurity is the ‘elephant in the room’ at agricultural dealerships. All agree it is essential, but few know what to do about it. Recently, the EDA, in conjunction with Secuvant, a cybersecurity firm focused on the AG industry, conducted an exploratory survey on this topic to ascertain the current state of cybersecurity at AG dealerships.

[To view any of our webinar replays, you must be logged in with a free user account.]


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Dealer Institute WEDA
Webinar Replay

Psychologically Speaking: Why Are Customers Loyal To Your Dealership? [Webinar]

The cliché is that customer service can be the differentiator between you and your competitors. But there is more — much more. Research is now telling us there are 10 psychological motivators that serve as the glue to bond your customers to your dealership. Learn more by participating in this insightful webinar. [To view any of our webinar replays, you must be logged in with a free user account.]
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WEDA
Webinar Replay

Masters of Emotion: The Success of Cybercrime [Webinar]

This session looks at the tactics the cyber criminals are using to trick people into performing the kinds of actions that lead to security breaches, and will examine ways to identify and counteract these attacks. It also discusses recent real-world attacks, the impact of COVID-19 and the social engineering tricks that made these attacks effective. [To view any of our webinar replays, you must be logged in with a free user account.]
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WEDA Seigfreid Bingham
Webinar Replay

Data and Technology in the Dealership: Managing Risk and Customer Expectations in a Changing Legal Environment [Webinar]

In this session, learn about the issues involved when services and products are offered that rely on technology and data collection, understand how relationships with vendors, manufacturers, customers and employees are impacted and discuss steps that dealers need to take in a rapidly changing legal environment to take advantage of the opportunities and manage risk at the same time. [To view any of our webinar replays, you must be logged in with a free user account.]
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UniFirst and WEDA
Webinar Replay

Dress for Success – What Image is Your Staff Portraying to the Customer [Webinar]

In the business world – even in social situations – a second chance to make a good impression is a rarity. This means you need to come out of the locker room looking like a professional. Whether you trade with a retailer whose employees wear blue coats or eat at a restaurant where staff is dressed like cartoon characters, appearance still matters to most consumers. [To view any of our webinar replays, you must be logged in with a free user account.]
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Dealer Institute WEDA
Webinar Replay

Workforce Development; Identifying Today’s Challenges for the Next Generation of Leadership [Webinar]

In this webinar, presented by WEDA CEO John Schmeiser and Michael Piercy, who heads up WEDA’s Dealer Institute, shares the results present the key findings of the survey on grooming employees for the next level and frustrations that dealers have in proper training and recruitment. [To view any of our webinar replays, you must be logged in with a free user account.]
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Dealer Institute WEDA
Webinar Replay

2020 Wholegoods Wrap Up [Webinar]

As this unprecedented year comes to a close, some dealerships experienced strong sales with lower horsepower units including outdoor power equipment. With a shortage of new ag production inventory, many took the opportunity to reduce their used equipment. In this webinar, Dealer Institute Instructor, Trent Hummel discusses important 2020 wholegoods stats. [To view any of our webinar replays, you must be logged in with a free user account.]
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WEDA & TFB
Upcoming Webinar

Investing in Turbulent Times [Webinar]

The coronavirus pandemic certainly dominates the news cycle, but investors are seeking to understand how the upcoming election might impact the market and their investments. In this webinar, David B. Wentz examines the market returns during election years, performance under different political administrations, provide perspectives on why we observe these results and advice on how investors can stay on track. [To view any of our webinar replays, you must be logged in with a free user account.]
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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