Articles Tagged with ''farm equipment''

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Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

Part 3: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
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Farm Equipment Editors Launch New Podcast Series on Ag Equipment’s Entrepreneurs: Mike Lessiter and Kim Schmidt

“How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices
The editors of Farm Equipment are pleased to announce an all-new podcast series officially debuting in January 2018. The “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices.
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Titan CEO on the Public Advantage: ‘Permanent Capital to Survive the Generations’

Titan’s new management team provided Wall Street with an overview of the 95-store dealership group’s 10-year history as a publicly held company along with new initiatives under way to propel the firm in its next chapter.
During his opening remarks to analysts attending Titan Machinery Investor Day in New York’s NASDAQ building on December 12, 2017, David Meyer, Titan Machinery’s CEO, explains the advantages that publicly held companies enjoy in the fragmented dealer industry.
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Titan Machinery’s New Operating Structure: Expert Team

B.J. Knutson, chief operating officer, explains Titan Machinery’s evolution to more centralized operating structure, a change from their early days when Strong Store Manager propelled their initial growth wave. He says it will better serve customers, improve execution and lower costs.
B.J. Knutson, chief operating officer, explains Titan Machinery’s evolution to more centralized operating structure, a change from their early days when Strong Store Manager propelled their initial growth wave. He says it will better serve customers, improve execution and lower costs.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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