Articles Tagged with ''farm equipment''

Dan Crummett
Ahead of the Curve

Dynamic Pricing Will Change Ag Retail

We’ve heard for years that “information is power” and one needs to look no further than the travel industry to see the effects online commerce has had in the buying and selling of airline tickets and hotel room rentals. Very few people call a travel agent to take care of those things today, whereas 20 years ago, company or independent agents booked nearly all flights and a significant amount of lodging and rental car business.
Read More
Dan Crummett
Ahead of the Curve

Ahead of the Curve: Dynamic Pricing Will Change Ag Retail

We’ve heard for years that “information is power” and one needs to look no further than the travel industry to see the effects online commerce has had in the buying and selling of airline tickets and hotel room rentals. Very few people call a travel agent to take care of those things today, whereas 20 years ago, company or independent agents booked nearly all flights and a significant amount of lodging and rental car business.
Read More
2016 NFMS.png

New Products Revealed at National Farm Machinery Show

A record 10 staffers from Farm Equipment took to the road this winter to interview manufacturers and find the latest, cutting-edge products. With a mix of model improvements and upgrades and new products, the winter farm shows debuted a variety of planting equipment, precision farming technology, hay and forage products, tillage systems and more.
Read More
McFarlane_James_D.png

McFarlanes’ is Back & Bigger Than Ever

Upon driving up to the front of the new McFarlanes’ facility in Sauk City, Wis., I double-checked my GPS to make sure we hadn’t made a mistake. Expecting to see an average-sized dealership with some signage and maybe a few machines on display, I instead fixated my eyes on what could’ve been assumed to be an NFL practice facility or indoor theme park had I not known better.
Read More
Dealership Minds

Product Development Ties Customers to Kern Machinery

Kern Machinery has not been satisfied to merely distribute farm machinery to its customer base. With the wide diversity of crops — from almonds and pistachios to table grapes and pomegranates — grown at the south end of California’s Central Valley, many of its customers’ challenges are unique to the region and not necessarily economically feasible for its major supplier to address.
Read More
Matt Godinho_231_Dealership Minds_DK_1015
Dealership Minds

A Mix of Narrow Tractors & Quads

The extra large doors in its service department are a good indication that Kern Machinery’s Delano, Calif., location wasn’t necessarily built for the equipment that it specializes in today. “Our shop was actually built solely for cotton pickers. We’ve gotten away from the larger tractors and cotton pickers,” says Matt Godinho, sales manager of the store. As a matter of fact, when I came here 17 years ago we had 4 slightly used cotton pickers for sale. The last one we had was probably 12 years ago. I repossessed that one.”
Read More

Top Articles

Current Issue

FE_JulyAugust-2026_BookWithPages_Curl_art.png

Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings