Articles Tagged with ''farm equipment''

Farm Equipment Editors Share ‘Biggest Newsmakers’ Out of National Farm Machinery Show

Farm Equipment sent 7 staffers working the National Farm Machinery Show in Louisville this week, which featured more than 800 exhibitors under 27 acres of rooftop exhibition. Here’s the “Top 6 Developments” editors found impacting the North American farm machinery market. For more on what editors saw, heard and experience on the show floor.
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Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

Part 3: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
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Farm Equipment Editors Launch New Podcast Series on Ag Equipment’s Entrepreneurs: Mike Lessiter and Kim Schmidt

“How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices
The editors of Farm Equipment are pleased to announce an all-new podcast series officially debuting in January 2018. The “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices.
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