Articles Tagged with ''John Deere''

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Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand

Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
Traditionally, farmers are known to be dogged loyal to and identify closely with certain “colors” when it comes to the brand of equipment they purchase. To emphasize the competitive nature of the farm machinery business, not too awfully long ago, it was common to see signs in dealerships that read, “Friends don’t let friends drive red tractors” or “green tractors,” whatever the case may be. It wasn’t at all unusual to hear farmers brag about the superiority of their preferred brand of machinery.
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Western Equipment Finalizes Purchase of Ray Lee Equipment

John Deere dealer Western Equipment, based in Clinton, Okla., has finalized its purchase of Ray Lee Equipment. The purchase of the six Ray Lee Equipment stores is a natural expansion of the west Texas presence already established by Western Equipment with stores in Amarillo and Childress. The new stores are located in Dimmitt, Floydada, Muleshoe, Olton and Plainview, Texas, as well as Clovis, New Mexico.
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Ag Equipment Intelligence

Canadian Dealers See Pick Up in 2Q Sales

Last week, both publicly traded Canadian farm equipment dealership groups issued their second quarter 2017 earnings reports. Both Cervus Equipment and Rocky Mountain dealerships posted solid revenue gains for the 3 month period ended June 30, 2017.
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Ag Equipment Intelligence

Deere Shores Up Its Position in Europe with Ag Acquisitions

A policy of enabling John Deere dealers to fill out their product lines with equipment from subsidiaries and alliance partners is continuing to be pursued by Deere with the acquisition of an Italian manufacturer of self-propelled sprayers and a newly formed alliance with the German manufacturer of agricultural material handling equipment.
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