Brand Loyalty Part 2: Does Farmer Revenue Matter?
Does the level of a farmer’s annual revenue impact his brand preference and decision making when it comes to purchasing new equipment?
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Articles Tagged with ''AGCO''
Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand
Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
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Farm Equipment
Reality Check Tech Shortage Goes Beyond Attracting Students
Efficiency: No Longer Optional
The Technician Shortage Begins Before the Job Opening
How This Grain Rally Might Affect Tractor Sales
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Data Points (4th Edition)
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
Farm Equipment Videos
Dealer Associations Plan to Unify
In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the recently announced plans to bring United Equipment Distributors and the North American Equipment Dealers Association together under one unified organization — Equipment Equipment Dealers.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.