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Articles Tagged with ''customer service''

Michael Ellis

If It’s Everyone’s Job, It’s No One’s Job

A recent Rural Lifestyle Dealer poll hints that dealers may be failing when it comes to the critical first moments of customer service.
By Michael Ellis posted on September 18, 2017 | Posted in Best Practices
A recent poll Rural Lifestyle Dealer ran addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
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Top 10 Farm Equipment Industry Stories in December 2016

January 3, 2017 | Posted in Dealer News
The On The Record newscast took the top spot this month, in which our editors settled some acquisition rumors surrounding Versatile, looked at the updated forecast for 2016 net cash farm income and net farm income, the challenges signal reliability pose toward the success of GPS and guidance systems, Deere’s 2016 fourth quarter results and Titan Machinery’s third quarter results for fiscal year 2017.
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Charter Logo

Using Technology to Better Serve Your Customers [Webinar]

By Kim Schmidt posted on November 29, 2016 | Posted in Best Practices, Operations & Finance
In this webinar, we dug into how you can use technology as an accelerator and how different tactics and tools are needed to reach your changing customer demographic. As those customers change, you need to adapt your marketing strategy. During the presentation, Anne Salemo addressed different approaches to take for Baby Boomers, Generation X and Millennials. [To view any of our webinar replays, you must be logged in with a free user account.]
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Lessiter

And Now for the Good News…

You’ve seen the stats — dissatisfied customers will tell 8-10 people all about their pain, while positive experiences are shared only with 2-3 others.
By Mike Lessiter posted on October 17, 2016
OK, as a bonus for enduring my rant, I promised you a good customer service story. Gonna give credit where it’s due.
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WEDA Dealer Institute

[Webinar] Make a Customer, Not a Sale: A New Way to Look at Customer Experience

By Kim Schmidt posted on August 25, 2016 | Posted in Department Management
During this webinar, WEDA Dealer Institute trainer Jim Facente gives dealer principals and department managers a new way to look at what they do, how they do it and, more importantly, why they do it. This FREE webinar is brought to you by the WEDA Dealer Institute. [To view any of our webinar replays, you must be logged in with a free user account.]
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2016 Dealership of the Year Video Series: Van Wall Equipment

Precision Farming Specialist Completes the Circle with Customers

July 18, 2016 | Posted in Best Practices, Precision Ag Sales & Service
AMS specialists at Van Wall Equipment are at farms 12 months of the year. Scott Meldrum, integrated solutions manager for Van Wall, talks about how that relationship is about way more than selling as it involves getting equipment set up, managing data and understanding the customers' needs. Van Wall earned top honors in Farm Equipment's 2016 Dealership of the Year program.
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Special Report: After the Ink Dries

Every Acquisition is a ‘Big’ Deal

Dealers may want to downplay the significance of buying another dealership, but each acquisition is meaningful for the customers and employees who are involved.
By Dave Kanicki posted on June 11, 2016 | Posted in Best Practices, Dealer Succession
As a farm equipment dealer, Zach Hetterick has had no direct involvement with acquiring another dealer. But from his unique perspective while he was a service manager, product manager and territory sales manager for Case IH, he has plenty of experience observing how acquisitions were handled.
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Farm Equipment Videos

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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