Articles Tagged with ''customer service''

Kim Schmidt
From the Desk of Kim Schmidt

Customer Service: Does It Really Matter?

Most business owners — and more specifically farm equipment dealers — would likely tell you that customer service and experience are important to the overall success of the business. I’d venture to say every dealer I’ve spoken with has prided themselves on the quality of service they provide the customer.
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Michael Ellis

If It’s Everyone’s Job, It’s No One’s Job

A recent Rural Lifestyle Dealer poll hints that dealers may be failing when it comes to the critical first moments of customer service.
A recent poll Rural Lifestyle Dealer ran addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
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Top 10 Farm Equipment Industry Stories in December 2016

The On The Record newscast took the top spot this month, in which our editors settled some acquisition rumors surrounding Versatile, looked at the updated forecast for 2016 net cash farm income and net farm income, the challenges signal reliability pose toward the success of GPS and guidance systems, Deere’s 2016 fourth quarter results and Titan Machinery’s third quarter results for fiscal year 2017.
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Charter Logo

Using Technology to Better Serve Your Customers [Webinar]

In this webinar, we dug into how you can use technology as an accelerator and how different tactics and tools are needed to reach your changing customer demographic. As those customers change, you need to adapt your marketing strategy. During the presentation, Anne Salemo addressed different approaches to take for Baby Boomers, Generation X and Millennials. [To view any of our webinar replays, you must be logged in with a free user account.]
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Lessiter

And Now for the Good News…

You’ve seen the stats — dissatisfied customers will tell 8-10 people all about their pain, while positive experiences are shared only with 2-3 others.
OK, as a bonus for enduring my rant, I promised you a good customer service story. Gonna give credit where it’s due.
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WEDA Dealer Institute

[Webinar] Make a Customer, Not a Sale: A New Way to Look at Customer Experience

During this webinar, WEDA Dealer Institute trainer Jim Facente gives dealer principals and department managers a new way to look at what they do, how they do it and, more importantly, why they do it. This FREE webinar is brought to you by the WEDA Dealer Institute. [To view any of our webinar replays, you must be logged in with a free user account.]
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