Farm Equipment

Table of Contents

Table of Contents

To The Point

Here’s to Less Uncertainty in the New Year

By Kim Schmidt posted on December 11, 2018

What a year, huh? What started off to be a promising year for the farm equipment industry turned out to be one full of uncertainty.
Read More

Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

By Farm Equipment Staff posted on December 20, 2018 | Posted in Manufacturer & Dealer Issues

It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
Read More

‘Producer-First’ Partners to be Mantra of New Case IH Exec

After 12 years of dealers (partners as Scott Harris calls them) accustomed to the same personality at the top, Harris bring a familiar yet fresh approach as the new leader of Case IH Agriculture’s North American dealer network.

By Mike Lessiter posted on December 20, 2018 | Posted in Manufacturer & Dealer Issues

In this year’s series, the third such project Farm Equipment (FE) has done since 2006, Scott Harris is the newest exec we’ve sat down with and mic’d up, having just 8 months on the job. In the 14 years our company has operated FE magazine, Case IH has shown the greatest interest of all the major lines in the relationship with FE editors and the publication’s position in the dealer universe. (That isn’t to say the coverage pleased them, but dialog and the ability to pick up the phone with our staff has been important to Case IH).
Read More

AGCO Betting New, Innovative Product Offerings Will Help Set it Apart

Bob Crain, senior VP and general manager of AGCO North America, says the company has its best-ever product lineup, sets sights on growing North America market share

By Alex Zank posted on December 19, 2018 | Posted in Dealer News, Manufacturer News

Bob Crain, senior vice president and general manager for AGCO North America, did not mince words when talking about the company’s new products.
Read More

New Holland to Expand Through Product Innovation, Flexible Training

Significant product investments align with a revamped training structure to diversify New Holland’s customer base and enhance aftermarket support.

By James DeGraff posted on December 21, 2018 | Posted in Best Practices, Manufacturer & Dealer Issues, Product Innovations & Introductions, Dealership Marketing

Prior to the appointment of Bret Lieberman as vice president of New Holland North America in 2015, the global farm equipment manufacturer experienced a fair amount of turnover in executive positions throughout the mid 2000s, making the communication of a consistent message to the dealer network a difficult task at times.
Read More

For Kubota, Strengthening and Supporting Dealers is Priority

A diverse product offering is helping Kubota and its dealers through a down ag economy, says Todd Stucke, senior vice president of marketing, product support and strategic projects. Today, Kubota dealers who stand alongside the brand to sell and support a range of products are well-positioned to succeed.

By Kim Schmidt posted on December 19, 2018 | Posted in Best Practices, Manufacturer & Dealer Issues

Kubota’s been a company on the move in recent years, diversifying its product lines and expanding its reach into the large ag equipment market.
Read More

Ag Equipment Entrepreneurs

For Landoll Corp. Diversifying Breeds Quality

Don Landoll has built a world-class company from humble beginnings by setting attainable goals, meeting them and then continuously setting new goals.

By Mike Wiles posted on December 21, 2018 | Posted in Product Innovations & Introductions, Manufacturer News

Landoll Corp. is a unique success story in American manufacturing. Their portfolio of products includes heavy trailers for the towing and recovery industry, aircraft de-icers for the military and Swingmast forklifts for warehouse applications, but their foundation is agricultural equipment. Founder Don Landoll’s success is the result of seizing every opportunity to turn metal into finished products, regardless of the end use, while leveraging diversity in the product portfolio as a way to spread risk and acquire the latest in manufacturing equipment and technology.
Read More

Topping the Charts in 2018

Check out these summaries of the most-viewed content on Farm-Equipment.com during the first 11 months of 2018.

By Laura Vietmeyer posted on December 5, 2018 | Posted in Dealer News, Manufacturer News, Dealership Marketing

The start of the new year is a great time for reflection. This look back can help us set impactful goals and make informed decisions for the coming year.
Read More

Ahead of the Curve: Soil Microbes are Building Blocks of Soil Organic Matter

By Dan Crummett posted on November 12, 2018 | Posted in Niche Equipment Markets

Cover crops and the need to leave residue in the field throughout the season may get even more important in farm management over the next several years as researchers are learning both provide nourishment for soil microbes — and those microbes are actually far more important to building soil organic matter than previously thought.
Read More

People & Profit: Understanding Millennials Using Emotional Intelligence

By George Russell and Bill Mayes posted on November 12, 2018 | Posted in Department Management

I facilitated a management class recently and the group lamented that they couldn’t find young people to work in their dealerships. In frustration one of the participants exclaimed, “These people just aren’t normal!” His statement resonated strongly around the room and sparked some lively conversation.
Read More

Ask the Expert: Making Your Used Equipment Stand Out Among the Rest Online

By Casey Seymour posted on December 21, 2018

With the ability to shop inventory to death on the internet, what do you guys do to make your inventory stand out and separate it from everybody else?
Read More
Featured Articles

Featured Articles

Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

By Farm Equipment Staff posted on December 20, 2018 | Posted in Manufacturer & Dealer Issues

It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
Read More

Ag Equipment Entrepreneurs

For Landoll Corp. Diversifying Breeds Quality

Don Landoll has built a world-class company from humble beginnings by setting attainable goals, meeting them and then continuously setting new goals.

By Mike Wiles posted on December 21, 2018 | Posted in Product Innovations & Introductions, Manufacturer News

Landoll Corp. is a unique success story in American manufacturing. Their portfolio of products includes heavy trailers for the towing and recovery industry, aircraft de-icers for the military and Swingmast forklifts for warehouse applications, but their foundation is agricultural equipment. Founder Don Landoll’s success is the result of seizing every opportunity to turn metal into finished products, regardless of the end use, while leveraging diversity in the product portfolio as a way to spread risk and acquire the latest in manufacturing equipment and technology.
Read More

Topping the Charts in 2018

Check out these summaries of the most-viewed content on Farm-Equipment.com during the first 11 months of 2018.

By Laura Vietmeyer posted on December 5, 2018 | Posted in Dealer News, Manufacturer News, Dealership Marketing

The start of the new year is a great time for reflection. This look back can help us set impactful goals and make informed decisions for the coming year.
Read More
Online Extras
Online Extras
Online Extras: January 2019 Issue

December 21, 2018

Web-exclusive content for this issue includes:

Coverage from the 2006 and 2009 reports with the majors

Listen to the Don Landoll interview in his own words

Submit your nomination for the 2019 Dealership of the Year

Read More