It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
After 12 years of dealers (partners as Scott Harris calls them) accustomed to the same personality at the top, Harris bring a familiar yet fresh approach as the new leader of Case IH Agriculture’s North American dealer network.
In this year’s series, the third such project Farm Equipment (FE) has done since 2006, Scott Harris is the newest exec we’ve sat down with and mic’d up, having just 8 months on the job. In the 14 years our company has operated FE magazine, Case IH has shown the greatest interest of all the major lines in the relationship with FE editors and the publication’s position in the dealer universe. (That isn’t to say the coverage pleased them, but dialog and the ability to pick up the phone with our staff has been important to Case IH).
Bob Crain, senior VP and general manager of AGCO North America, says the company has its best-ever product lineup, sets sights on growing North America market share
Prior to the appointment of Bret Lieberman as vice president of New Holland North America in 2015, the global farm equipment manufacturer experienced a fair amount of turnover in executive positions throughout the mid 2000s, making the communication of a consistent message to the dealer network a difficult task at times.
A diverse product offering is helping Kubota and its dealers through a down ag economy, says Todd Stucke, senior vice president of marketing, product support and strategic projects. Today, Kubota dealers who stand alongside the brand to sell and support a range of products are well-positioned to succeed.
Landoll Corp. is a unique success story in American manufacturing. Their portfolio of products includes heavy trailers for the towing and recovery industry, aircraft de-icers for the military and Swingmast forklifts for warehouse applications, but their foundation is agricultural equipment. Founder Don Landoll’s success is the result of seizing every opportunity to turn metal into finished products, regardless of the end use, while leveraging diversity in the product portfolio as a way to spread risk and acquire the latest in manufacturing equipment and technology.
The start of the new year is a great time for reflection. This look back can help us set impactful goals and make informed decisions for the coming year.
Cover crops and the need to leave residue in the field throughout the season may get even more important in farm management over the next several years as researchers are learning both provide nourishment for soil microbes — and those microbes are actually far more important to building soil organic matter than previously thought.
I facilitated a management class recently and the group lamented that they couldn’t find young people to work in their dealerships. In frustration one of the participants exclaimed, “These people just aren’t normal!” His statement resonated strongly around the room and sparked some lively conversation.
It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
Landoll Corp. is a unique success story in American manufacturing. Their portfolio of products includes heavy trailers for the towing and recovery industry, aircraft de-icers for the military and Swingmast forklifts for warehouse applications, but their foundation is agricultural equipment. Founder Don Landoll’s success is the result of seizing every opportunity to turn metal into finished products, regardless of the end use, while leveraging diversity in the product portfolio as a way to spread risk and acquire the latest in manufacturing equipment and technology.
The start of the new year is a great time for reflection. This look back can help us set impactful goals and make informed decisions for the coming year.
Western Farm Show hosts live low-stress cattle demonstrations, seminars from top experts in the industry, health and safety screenings, hosts hundreds of FFA students, and honors Military and First Responders to complete the events taking place throughout the 3 days of the show.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.