Farm Equipment
View Archived Issues
January 2024
Volume: 62
Edition: 1
Leveraging Tech to Close the Sale
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Table of Contents
Table of Contents
Ag Equipment Data Points©Major-Line Farm Equipment Dealership Numbers: U.S. & Canada — November 2023
Read MoreAnnual Dealer Business Outlook & Trends ReportDealers Forecast Mixed Revenue Growth, Declining Sales & Capital Spending in 2024
Declining equipment sales and orders, coupled with rising inventories, have dealers continuing to bet on aftermarket revenue in 2024Read MoreProduct InnovationsHigher Productivity Central to Latest Ag Innovations at Agritechnica
Record crowd visited international trade fair to see the latest ag equipmentRead MoreHow to SellDrones Offer Farmers Cost Savings & Efficiency Gains
Experienced dealers & industry experts weigh in on how dealers can make the most of up-and-coming spray drone techRead More
AutonomyWhat It Takes to Sell & Service Autonomy Kits
Wisconsin AGCO dealership works with Sabanto to bring autonomy to the marketRead More
Precision Ag Sales & ServiceCalifornia Dealer Focuses On Technology, Improving Farmers' Efficiency
How Coastal Tractor has embraced technological advancements in fast-moving industryRead More
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Featured Articles
Featured Articles
Ag Equipment Data Points©Major-Line Farm Equipment Dealership Numbers: U.S. & Canada — November 2023
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Digital Edition
Digital Edition
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Online Extras
Online Extras
This month's digital sponsors:
Top Articles
- Dealers Voice 6 Areas of Concern over FTC Rulings vs. Deere in Right-to-Repair Suits
- Farm Equipment's Best of the Web: July 17, 2026
- ‘New Normal’ for Used Equipment Market
- People Problems Are Profit Problems: Practical HR Strategies for Equipment Dealers [Webinar]
- NAEDA Cost of Doing Business Study Now Open
Current Issue
Farm Equipment
2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.
22nd Annual Award Recognizes Top Farm Equipment Dealers
First-ever Ag Equipment Intelligence Executive Summit Held in Chicago on May 19-20
Where’s the Class in Class-Action?
Must Read Free Eguides
Download these helpful knowledge building tools
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
Farm Equipment Videos
Messick's 3rd Generation Owners Bring Unique Skills to Business
Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how the Messick’s dealership has grown over the past 75 years to now employ 350 people.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.