Items Tagged with 'Western Sales'

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Full-Time Dealer Agronomists: Western Sales’ ‘Eureka’ Moment

This innovator shares this Deere dealership’s reasons for entering agronomy in 2010 (today with 6 ‘in-house’ agronomists) and their trademarked services for data management, field zoning, prescriptions and scouting.
The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.
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Kanicki

To The Point: An Issue of Opportunities

Last summer I was invited to speak to a farm equipment dealership’s sales team on new opportunities in the farm equipment business. Unfortunately, I wasn’t able to do it, but the fact that managers at the dealership were intentionally addressing the subject of new opportunities told me a lot about that organization.
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Lessiter

To The Point: Blurred Lines: Iron Dealers Poised to Benefit in Precision

During last month’s National Farm Machinery show, I bumped into a precision ag manager for a large co-op. It didn’t take long to discover he was less than enthusiastic about hearing the major OEM dealers creeping into the agronomy territory, on top of the competition from the likes of the Monsantos of the world. He also wasn’t buying the “PR” that dealers’ on-staff agronomists would be stopping at casual support only.
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Lessiter
To The Point

To The Point: Blurred Lines: Iron Dealers Poised to Benefit in Precision

During last month’s National Farm Machinery show, I bumped into a precision ag manager for a large co-op. It didn’t take long to discover he was less than enthusiastic about hearing the major OEM dealers creeping into the agronomy territory, on top of the competition from the likes of the Monsantos of the world. He also wasn’t buying the “PR” that dealers’ on-staff agronomists would be stopping at casual support only.
Read More

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