The demand for prescription services has been steady, but slow. Most of our customers have the technology and equipment to employ a variable-rate strategy, but demand has been slow. We think these are the reasons:
This innovator shares this Deere dealership’s reasons for entering agronomy in 2010 (today with 6 ‘in-house’ agronomists) and their trademarked services for data management, field zoning, prescriptions and scouting.
The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.
This 2-minute video in the “Deere Historical Perspective Series” explains John Deere’s early insistence on process as its differentiator. His first patent of 1864 was for a process, and Deere demanded provide consistency of production before moving on to other products. That performance set the table for Deere to leverage riding cultivators and other innovations in the post-Civil War era, as the company empowered farmers to how they could realize more from their farms.
The Association of Equipment Manufacturers (AEM) and the National Agri-Marketing Association (NAMA) are coming together during NAMA’s 2020 Agri-Marketing Conference with a pre-conference workshop with content targeted specifically for these types of organizations.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.