Devin Dubois

Devin Dubois

Vice President of Integrated Solutions, Western Sales, Rosetown, Sask.

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Full-Time Dealer Agronomists: Western Sales’ ‘Eureka’ Moment

This innovator shares this Deere dealership’s reasons for entering agronomy in 2010 (today with 6 ‘in-house’ agronomists) and their trademarked services for data management, field zoning, prescriptions and scouting.
The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.
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