In this episode of Farm Equipment Soundbites, we sat down AGCO CEO Eric Hansotia at a recent Fendt event in Lake Geneva, Wis., to discuss why AGCO has taken a notably slow and methodical approach to developing the Fendt dealer network.
According to a May 28, 2021, report from Ag Equipment Intelligence, over roughly the last 6 months, John Deere has been giving some Deere dealers “unpublished financial incentives” to acquire Fendt tractors on trade-in.
AGCO Corporation, a worldwide distributor and manufacturer of agricultural equipment, has completed expansion of its Edgewood, Md., assembly and distribution facility for Fendt high horsepower tractors and Massey Ferguson compact and utility tractors and equipment. The location also now includes a training center to provide dealers in the region a more cost-effective, time-efficient location for product and service training.
Conor Bergin, Fendt brand manager for AGCO, discusses how the company has expanded the Fendt product line over the last few years. And with that product expansion, AGCO is expanding its Fendt dealer network — adding 90 new Fendt locations in North America in the last year.
With the launch of a new line of tractors, a new combine and planter in the past year, AGCO says its serious about establishing its Fendt branded farm machinery as a premium line for row-crop farmers in the U.S. and Canada.
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