John Schmeiser
John Schmeiser, an ag industry consultant, most recently served as chief operating officer for the North American Equipment Dealers Association (NAEDA). Schmeiser currently serves as the chief operating officer for visorPRO.
ARTICLES
Sponsored Content: Success in Shortline Machinery
What Consultants Say About Shortline-Only Farm Equipment Dealerships
We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
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Top Articles
- Dealers Voice 6 Areas of Concern over FTC Rulings vs. Deere in Right-to-Repair Suits
- John Deere's Right-to-Repair Settlement: A New Chapter, Not the End of the Story
- Pioneer Issues Notice to Members on FTC & States Right to Repair Settlement with John Deere
- Farm Equipment's Best of the Web: July 17, 2026
- New Dealership Minds Summit Session Added: The Impact for DEALERS on Recent Right to Repair & FTC Rulings
Current Issue
Farm Equipment
2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.
22nd Annual Award Recognizes Top Farm Equipment Dealers
First-ever Ag Equipment Intelligence Executive Summit Held in Chicago on May 19-20
Where’s the Class in Class-Action?
Must Read Free Eguides
Download these helpful knowledge building tools
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
Farm Equipment Videos
John Deere Labor Talks, Autonomy Adoption & Ag Economy Trends
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s proposal for a 2-year labor contract extension with the UAW.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.