Ben Thorpe

Ben Thorpe

Ben Thorpe is the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He joined Lessiter Media in 2019 after 1 year working with the Assn. of Equipment Manufacturers. He graduated with a writing degree from Carroll University.

ARTICLES

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On the Record

CNH Industrial & AGuru Partnership Reflects Growing Importance of Strip-Till

In this episode of On The Record, we examine the CNH Industrial's recently announced partnership with AGuru Machinery and how it reflects on the state of the strip-till equipment market. In the Technology Corner, we take a look at the future of AGCO and Bosch BASF's smart spraying partnership. Also in this episode: CNH Industrial's dealer inventory levels, Colorado Right to Repair concerns and corn fertilizer expenses. This episode of On The Record is brought to you by Agrisolutions.
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Executive Q&A

Creating a New Dealership from a Non-Traditional Merger

Parallel Ag was formed in December 2022 through the merging of shortline dealer Ag Solutions Group and AGCO dealer Livingston Machinery.
One of the more unique dealer mergers in recent memory was finalized at the end of 2022. Parallel Ag was formed in December 2022 through the merging of shortline Midwest applicator dealer Ag Solutions Group and AGCO Southern Plains dealer Livingston Machinery.
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On the Record

Big Dealers Now Operate Over 2,600 Locations

In this episode of On The Record, we examine the preliminary results of the 2023 Ag Equipment Intelligence Big Dealer report. In the Technology Corner, Noah Newman takes a look at FarmWave's harvest loss technology. Also in this episode: European investment comes to a Manitoba dealership, the majors' 2022 investments and acquisitions and why John Deere and Case IH are going for integrated solutions in their tech stacks. This episode of On The Record is brought to you by Agrisolutions.
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On the Record

Rising Interest Rates Now a Top Concern for Farmers

In this episode of On The Record, we examine the latest update to the Purdue Ag Economy Barometer, where rising interest rates became growers' number 1 reason to avoid large investments. In the Technology Corner, Noah Newman takes a look at one of John Deere's latest innovations: Furrow Vision. Also in this episode: USDA's prospective planting forecast for 2023, dealers' rising used combine inventories and a look at Buhler Industries' recently released annual report. This episode of On The Record is brought to you by Agrisolutions.
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