Articles by Jack Zemlicka

Keeler
Dealership Minds

Service Sales Hinge on Keeping Wrenches Turning

After several years working in the automotive industry as a service manager and service writer, Aaron Keeler brought his managerial skill set to CVE's St. Albans store in 2007. He spent 6 months as the location's service writer, before taking over as service manager. He is currently the longest-tenured service manager among the dealership's original stores.
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How Can We Make Precision Farming Dealer Better?

Precision Farming Dealer is proud to sponsor its first-annual 'Award of Excellence' program to recognize North America's premier precision farming dealer. Dealers, manufacturers and others are invited to participate by nominating top precision farming dealers from across North America. There is no limit to the number of nominations that an individual can submit. We will not reveal to the dealers who nominated them for this award.
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Data Management: Becoming Data Management 'Service Enablers' for Customers

As precision farming continues to evolve beyond the hardware, and more toward data collection and analysis, there is increased focus on protecting that information. At it's 2014 product launch event in Columbus, Ohio, on August 21-22, John Deere introduced Wireless Data Transfer, a subscription-based system that allows farmers to send data remotely from their tractor or combine cab, to their home office.
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Ahead of the Curve: Speed & Accuracy Lead Planting Developments

Regardless of where you are in the world, the main focus of all farmers is to increase their yield and get more out of every acre or hectare. What's different is how that goal is accomplished in different areas of the world. There are a number of global planter and seeder technology trends dealers should keep an eye on that will make their way to North America. Looking ahead, technological advancements in planting equipment will come from marrying the needs and developments abroad with those of North America. The combination of Western European speed and North American accuracy would result in highly efficient and precise seeding and planting equipment.
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How to Sell: Strip-Till Equipment

Strip-till is a niche and often complex farming practice, compared to no-till and more conventional methods. It takes patience, precision and a willingness by farmers to invest time and energy into developing nutrient-rich zones in their fields, which can lead to higher yields and lower input costs. In order to successfully sell customers on the value of strip-till, farm equipment dealers often need more than a smooth sales pitch to close a deal.


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