Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

Monitoring Service Productivity: Non-Applied Tech Time Is ‘Thrown-Out’ Inventory

In his general session presentation at the 2015 Dealership Minds Summit in Cincinnati in January, Birkey’s Farm Store President/CEO Mike Hedge also covered service productivity issues and the high cost of unapplied labor most farm equipment dealerships experience. And he encouraged dealers to start looking at service techs through a lens of inventory units.
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The Next Generation

Workshop: CapEx Drives Dealership Values

Covering an array of succession planning themes in their opening workshop, consultants Owen and Mast advocated capital reinvestment for immediate, and long-term, results.
Tom Owen and Nick Mast opened the Dealership Minds Summit with a 90-minute workshop on “Strategies for Capital Access & Transitional Wealth Management in Equipment Dealerships.”
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