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Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

Articles

ARTICLES

Alternative Distribution
Special Report: Alternative Distribution

Alternative Distribution: How Many Options Really Exist?

Consultants and manufacturers weigh in on 7 options that are bandied about, and whether equipment dealers could see new or evolving models popping up around them.
By Dave Kanicki and Mike Lessiter posted on April 1, 2014 | Posted in Manufacturer News
Case IH’s announcement in February about brand purity at its dealer meeting and the specific mention of 7 lines they didn’t want to see competing with red equipment on dealers’ lots, got the attention of both dealers and manufacturers.
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Stoltz Sales Invests in 'Shop of Dreams'

Just celebrating its first birthday, the 18,000 square foot shop at this Ontario dealer — one that hangs its hat on the aftermarket business — brought new service orders out of the woodwork.
By Mike Lessiter posted on March 1, 2014 | Posted in Facilities
In the very early years of the 35-year-old Stoltz Sales & Service (a three-store Ontario dealer group) General Manager Marlin Stoltz and his brothers who founded the business saw that parts and service was where all the margin exists.
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Lessiter
From the Desk of Mike Lessiter

Take Charge of 'Upping' Your Knowledge Quotient

By Mike Lessiter posted on February 4, 2014 | Posted in Operations & Finance, Department Management
With our company hosting two national conferences (each topping 1,000 attendees) last month, this time of year gives our team an up-close look at how just how seriously some take learning and networking. And conversely, how passive others can take theirs. If you were at our 22nd Annual National No-Tillage Conference in 2 weeks ago Springfield, Ill., you'll agree it was flat-out inspiring to see farmers arriving with a hot-list of questions they're determined to find answers for. These farmers were still pursuing answers long after a 10:15 p.m. presentation.
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To The Point: 'Magic-Wand' Wavers for 2014

By Mike Lessiter posted on January 2, 2014
By nearly everyone's account, 2013 was another good year for the farm equipment industry. There's much to be thankful for, for sure, as we look in the rear-view mirror. But then again, this is an industry built on a foundation of finding a better way, so the new year also brings an inclination to dream a little about what "could be."
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How to Sell

Fuel Trailers Deliver 'Add-On' Sales Opportunities for Tractors & Combines

Boosted by the diesel exhaust fluid handling needs with the new Tier 4 Final engine regulations, fuel trailers are a niche product that makes your farmer’s greatest investments — the tractor and combine — more efficient.
By Mike Lessiter posted on October 1, 2013 | Posted in Niche Equipment Markets
Boosted by the diesel exhaust fluid handling needs with the new Tier 4 Final engine regulations, fuel trailers are a niche product that makes your farmer's greatest investments the tractor and combine more efficient.
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Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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