Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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To the Point

Strengthening the Next Link in the Chain

A steelmaking analogy — hardening, tempering & tensile strength — describes the biggest ask of today’s managers … to bring strength by responsibly exposing the team to the flames
A steelmaking analogy — hardening, tempering & tensile strength — describes the biggest ask of today’s managers … to bring strength by responsibly exposing the team to the flames.
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EMDA Celebrates 80 Years in 2025

The interests of the industry’s wholesalers, distributors & reps have been filled by the Equipment Marketing & Distribution Assn. since 1945
The Equipment Marketing & Distribution Assn. (EMDA)’s consists of independent distributors and reps in the U.S. and Canada.
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History of the Farm Equipment Manufacturers Association

A New Association of ‘Shortliners’ Takes Flight — 75 Years Ago

What started out as a ‘party planning committee’ to entertain wholesalers at their convention would emerge as a national association of specialized ag equipment manufacturers
Before 1950, the nearest thing to an organization of “allied” ag equipment manufacturers were those who voluntarily contributed to an annual host party for members of the Farm Equipment Wholesalers Association (FEWA) at its Fall meeting.
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To the Point

‘Judge Me on My Losers’

Lessiter Media President revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to earn.
Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim and challenges his audience to gauge success or failure on the type of business you were born to earn.
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Farm Equipment Best of the Web
This Week

Farm Equipment's Best of the Web: Sept. 26, 2025

This Week's Lineup:

  • Why Service Labor Rates Are What They Are
  • ‘From the Field’ – Cover Crop Innovation to Watch
  • Dealer-Principal Tells the ‘Tale of Two Farmers’
  • Landoll Corp. Provides Companywide Bonuses
  • Alarm-Sounding Rancher Ponder Cattle Prices: Too Good to be Allowed to Remain?

The Best of the Web This Week series is brought to you by NCM Associates.


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