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Sponsored Content: Successful Equipment Remarketing Strategies

Thinking 'Small' Pays When It Comes to Moving Used Inventory

Small-store leaders within Farm Equipment’s Dealership of the Year Alumni Group share the actions they’re relying on to guide them through the choppy waters of reducing equipment backlogs.
By Dave Kanicki, Mike Lessiter, and Mike Wiles posted on August 25, 2017 | Posted in Best Practices, Used Equipment Remarketing
A dealer responding to Ag Equipment Intelligence’s November 2015 Dealer Sentiments survey summarized the industry’s current dilemma: “There was a lot of positive activity during the month, but a lot of people passed on making purchases when they saw what their used equipment was valued at. Used pricing is too soft to convert people to make new machine purchases.”
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Sponsored Content: Successful Equipment Remarketing Strategies

Johnson Tractor — Student of Used

By Mike Lessiter posted on July 31, 2017 | Posted in Best Practices, Operations & Finance, Department Management
Tired of losing customers to wholesale auctions and farm sales during the lean years of 1982-86, Leo Johnson, partner, Johnson Tractor in Janesville, Wis., found survival in a "If you can't beat 'em, join 'em" approach. He was soon an active participant in anywhere used iron was being sold. "Buying and selling used equipment got us through," he says.
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From the Desk of Mike Lessiter

Day in the Life: What Does a Dealer Development Manager Do?

By Mike Lessiter posted on July 24, 2017 | Posted in Best Practices, Manufacturer & Dealer Issues
One of the fun things about our coverage of the farm equipment business is discovering and sharing how each of the various cogs perform together in the larger “machine.” On each of the Dealership Minds special issues, we’ve had subscribers laugh about how they learned something they didn’t know about the role of a person they’d worked 10 yards away from for a decade, sometimes more.
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2017 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Few Surprises at the Top, But Changes Afoot Among the Challengers

For the 2nd time, Farm Equipment magazine analyzes EDA’s annual survey ranking ag equipment manufacturers on the criteria that equipment dealers say matters most.
By Mike Lessiter posted on July 15, 2017 | Posted in Manufacturer & Dealer Issues, Data & Forecasts, Manufacturer News
In early June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 11 key categories of dealership operations and support.
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To The Point: Make Room for Creative Destruction

By Mike Lessiter posted on July 15, 2017 | Posted in Best Practices, Manufacturer & Dealer Issues, Manufacturer News
Reflecting on the Dealership of the Year Alumni Group, and the manufacturer rankings, it’s clear that best in industry achievements don’t happen by accident. Rather, they get into the conversation of “best” through a refusal to be mediocre, or “good enough to get by.” One can argue a company can’t get there unless it first engages in honest self-reflection, with a well-polished mirror.
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Lessiter
From the Desk of Mike Lessiter

Make Room for Creative Destruction

By Mike Lessiter posted on July 3, 2017 | Posted in Best Practices, Manufacturer & Dealer Issues, Manufacturer News
Reflecting on the Dealership of the Year Alumni Group, and the manufacturer rankings, it’s clear that best in industry achievements don’t happen by accident. Rather, they get into the conversation of “best” through a refusal to be mediocre, or “good enough to get by.” One can argue a company can’t get there unless it first engages in honest self-reflection, with a well-polished mirror.
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