Articles by Mike Lessiter

Lessiter
To The Point

To The Point: Blurred Lines: Iron Dealers Poised to Benefit in Precision

During last month’s National Farm Machinery show, I bumped into a precision ag manager for a large co-op. It didn’t take long to discover he was less than enthusiastic about hearing the major OEM dealers creeping into the agronomy territory, on top of the competition from the likes of the Monsantos of the world. He also wasn’t buying the “PR” that dealers’ on-staff agronomists would be stopping at casual support only.
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Dealership Minds

Product Development Ties Customers to Kern Machinery

Kern Machinery has not been satisfied to merely distribute farm machinery to its customer base. With the wide diversity of crops — from almonds and pistachios to table grapes and pomegranates — grown at the south end of California’s Central Valley, many of its customers’ challenges are unique to the region and not necessarily economically feasible for its major supplier to address.
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Marty Buck_181 Dealership Minds_ML_1015
Dealership Minds

When to Know When the CFO Role Is Needed

Marty Buck, the CFO for Kern Machinery and the other Camp family entities (based in Bakersfield, Calif.), explained to Farm Equipment some of the differences in financial management responsibilities as dealerships grow in scale. He joined Kern 7 years ago, after previously leading financial departments at Unisys and Bolthouse Farms.
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Dealership Minds 2016: Kern Machinery

Solving the Conflict Between Sales and Accounting

Marty Buck, CFO of Kern Machinery in Bakersfield, Calif., has identified what he thinks is an inherent conflict between sales and accounting because of the rules accounting tries to impose on the sales team. In this video, he explains how he manages the accounting team to avoid these conflicts completely. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Optimizing the Labor Force on the Equipment with Service Advisor Remote

Clayton Camp, president of Kern Machinery of Bakersfield, Calif., shares how John Deere's Service Advisor Remote has been an effective tool for Kern Machinery as it tends to the needs of customers in its AOR. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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