Articles by Mike Lessiter

What Vermeer Is Doing to Be a Manufacturer of Choice

Farm Equipment asked hay and forage equipment manufacturer Vermeer, Pella, Iowa, to expand on some of the things they’ve been working on in recent years to achieve best-in-class ratings from its global dealer network of 500. Among the ag segments in the Equipment Dealers Assn. 2016 Dealer-Manufacturer Relations Survey (full-line, tractor and shortline manufacturers), Vermeer was the highest rated manufacturer in 6 of the 12 categories.
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Lessiter
From the Desk of Mike Lessiter

Showing Off the ‘People’ Side of the Farm Equipment Business

With Lessiter Media’s 35th anniversary celebration next week (we’re taking our staff and their spouses out for an overnight stay in the city), our team has been working on some special things here to commemorate the milestone. They’ve been chronicling memories, philosophies and visions from that tough start-up by my parents (Frank and Pam) in 1981, and how they got through that daunting first decade during a horrendous ag economy.
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2016 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Dealers ‘Grade’ Their Equipment Suppliers

EDA’s 2016 Dealer-Manufacturer Relations Survey rates equipment manufacturers on 12 categories of dealership operations and support.
In June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 12 key categories of dealership operations and support.
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Lessiter
To the Point

Another Major Line No Longer Mere Talk

To complement this SHOWCASE’s report on what happens after the ink dries on a dealer acquisition (Dealer Acquisitions Report), I’d been exploring the major lines’ resources, checklists and protocols to help dealers integrate newly acquired stores. With the exception of John Deere (declined to participate), the majors supported the topic and cooperated with materials.
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Acquisition Journal
Special Report: After the Ink Dries

One Dealership’s ‘Acquisition Journal’

New manager Davin Peterson recalls the first few months following an acquisition — in which he was getting to know both parties.
Davin Peterson joined California-based Kern Machinery Inc. (KMI) in April 2015 in advance of the acquisition of Hollingsworth Inc., a 3-store John Deere dealer group with stores in Ontario and Burns, Ore., and Weiser, Idaho, that would be renamed Camp Equipment.
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