Manufacturer News

Webinar Replay

Farm Equipment Industry Drivers of Change [Webinar]

Consolidation. Globalization. Technology. New Business Models. Specialization. If these challenges have robbed you of sleep over the past 10 months, you're not alone. The farm equipment industry is evolving at a faster rate than ever before. However, by taking part in the first Farm Equipment webinar event, titled Farm Equipment Industry Drivers of Change, you can put your operation in a better position for future success.
Read More

To the Point: Stuck in the Middle...

For our special management report on preparing for ag cycle changes (starting on p. 86), our staff's research took us to dealers, economists and independent consultants. One interview was particularly fascinating as the conversation quickly veered to internal factors. More specifically, it was a declaration that no variable, not the weather, Farm Bill, interest rates, trade policies nor commodity prices, is of greater importance to dealers' future than the things they directly control.
Read More
Special Report

How Dealers Deal with Ag's Business Cycles

With the exception of 2009 — a year that, in retrospect, wasn’t all that bad for sales of farm machinery — dealers have experienced 5 remarkable years of consistently strong unit sales. This has surprised many dealers, even the most optimistic ones. A Colorado dealer told Farm Equipment recently, “I’ve lived through two bad cycles (in the 1980s and ‘90s) so I’m really enjoying this one.”
Read More

CNH-Fiat Announce New Company Name

Fiat Industrial S.p.A. (FI.MI) and CNH Global N.V. CNH +2.52% announced today that the name of the Fiat Industrial subsidiary, FI CBM Holdings N.V., into which Fiat Industrial and CNH are proposed to be merged, will be changed to CNH Industrial N.V. ("CNH Industrial").
Read More

Hoober, Inc. Now Open in Ashland & Wakefield

Hoober, Inc., an agricultural equipment dealer with locations in Pennsylvania, Delaware, and Maryland, officially opened two locations in Virginia on June 1 with the conversion of the former Cavalier International stores in Ashland, VA and Wakefield, VA to Hoober, Inc. locations.
Read More

Top Articles

Current Issue

FE_JulyAugust-2026_BookWithPages_Curl_art.png

Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings