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Technology for Profit

What is CRM and Why Should You Care?

CRM means Customer Relationship Management. The short answer to why you should care is that your future success may depend on if and how you implement CRM. Retail, your business, the business of selling and serving end users, is very competitive. Long term success often depends on doing a lot of little things right. Selling and servicing farm equipment is no different than any other industry where CRM is now a standard practice. But our industry is just starting to learn about its benefits of and to use CRM successfully.
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Business of Selling

Cultivating Customer Share

Rather than waiting for a potential customer to get a flat tire in front of the dealership or chasing low margin roll-over customers to amp up the dealership's volume bonus, dealers and sales managers, together with their salesforce, would be far better served developing meaningful and lasting relationships with the overwhelming number of customers that are seeking such a partnership.
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Fire Destroys Central Illinois Ag

Clean up continues at the scene of a weekend fire that destroyed the offices of a Logan County business. The fire started early Sunday morning at Central Illinois Ag, a local Case IH dealership in Atlanta. Fire officials say a passerby on the interstate spotted flames just after two a.m. Dozens of local and neighboring firefighters came out to battle the blaze, but it still took hours to get it under control.
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Planted Acres for Corn, Soybeans, Wheat Up Slightly for 2013

Today, USDA released its crop acreage planted report and acreage of all major commodities crops is estimated to be up slightly from 2012 except for cotton. Corn planted area for all purposes in 2013 is estimated at 97.4 million acres, up slightly from last year. This represents the highest planted acreage in the United States since 1936 when an estimated 102 million acres were planted. Growers expect to harvest 89.1 million acres for grain, up 2% from last year.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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