New Holland Agriculture and Construction has announced Dawn Pelon as Marketing Communications Manager effective immediately. Dawn will be responsible for overall brand, product segment and channel marketing communications as well as management of creative agencies and vendors in North America.
“Dawn brings extensive experience to our business from management-level roles in marketing, customer service and communications for significant brands,” says Mark Hooper, Director of Marketing for New Holland Agriculture and Construction in North America. “And with her experience in dealer networking and customer experience development, Dawn will play an integral role in growing the New Holland brand in North America.”
In her previous role with Mercedes-Benz USA, Dawn led regional field operations for the parts & service divisions and supervised the business operations and account services of the Mercedes-Benz in-house creative agency. She managed the launch of the Mercedes-Benz and Freightliner Sprinter commercial van brand campaign and the My Service brand campaign for the service division of MBUSA.
Dawn also has experience in the commercial heavy truck industry with Navistar, where she was Director of Marketing and Customer Service for Navistars' specialty parts division, UpTime Parts.
A native of Detroit, Dawn obtained her Masters in Communications from Michigan State University and her BBA from the University of Michigan.