Darrington Seward, managing partner at Seward & Son Planting Co. and Seward & Harris Planting Co., knows all too well the importance of staying on top of work in progress on the 22,000 acres they farm in a 4-county radius near Louise, Miss.
While they may not agree on much, most farm equipment dealers do agree the single most important factor in meeting the looming challenges ahead for the industry and the difference between success and failure in the future boils down to one common denominator finding top-level talent, especially in the shop.
AGCO Director of ATS Global Marketing Bruce Hart, showcases the company's new Fuse farm management system at the 2013 InfoAg Conference in Springfield, Ill., and explains what role dealers will play in delivering the technology to customers.
AGCO,Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment and infrastructure, announced today a new global corporate initiative that addresses all aspects of precision farming technology and how farmers can optimize their operations through AGCO products and new services.
As farmers increasingly adopt precision farming technology, it's no secret that there's a tremendous business opportunity for precision farming dealers. However, that opportunity will require a big investment in providing technical support, especially for non-technical customers.
Bruce and Adam Blonde are adopting precision farming systems one step at a time on their 2,000 acres of corn and soybeans near Litchfield, Mich. Three years ago, the father-son farming team started with a Trimble EZ-Steer assisted steering system, first using it for chisel plowing, then adapting it for spraying and planting.
Unprecedented commodity prices that have led to a sustained demand for agricultural equipment over the past 4 years have resulted in two types of regrettable sales techniques. First, because many end-users are flush with cash, many sales people in turn believe they can be successful by just sitting in the dealership and waiting for their next victim to waltz through the door. Unfortunately, this has proven true in many instances. This does not build lasting relationships and will not survive the next downturn, and neither will the sales personnel who engage in such selling techniques.
One of the frequent observations I'll hear from precision farming dealers is that customers rarely utilize the full potential of their technology after purchase.
When partners Ryan Speer and Steve Jacob started adopting precision farming technology at Jacob Farms near Halstead, Kan., in 2002, they immediately appreciated the assistance of their precision farming dealer.
At the 2026 Farm Progress Show, Colin Rush, Vice President of Sales and Marketing with Bourgault Industries, details the Canadian manufacturer's newly announced partnership with CNH.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.