If he could find them, Dave McCarthy, Titan Machinery’s southwest regional manager, could easily hire as many as 40 experienced service technicians for the 16 stores he oversees.

A key step to tackling the technician shortage starts with convincing high school kids that their post-secondary education does not need to be at a 4-year institution for them to be successful and make good money.  

The shortage of service technicians isn’t a new problem facing the farm equipment industry — but it is a growing concern and a challenge that is getting harder to overcome.

As most of you know, our company also publishes No-Till Farmer (NTF), now in its 50th year (my dad, Frank, has personally edited each edition since 1972). With NTF’s half-century milestone and the 60th anniversary of the first commercial no-till plots in Kentucky in 2022, we’ve been preparing a museum display to bring to Louisville for the 30th National No-Tillage Conference (NNTC) in January.

Zach Hetterick wants more people to focus on leadership development within their organization.

Whether your dealership has 1 store or 21 stores, developing your next generation of leaders at all levels is critical for the future success of the business. 

Here is the inescapable reality: your front-line employees are the direct link between your company and your customers. To achieve your goal to go from good to great, your employees will need the following skills and knowledge, led by you, to establish a company culture centered on your clients.