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Pre-Selling Your Entire Dealership

Agriteer’s Edmund Byne presents a case study that shows how pre-selling is about more than just moving equipment
By Art Aiello posted on September 27, 2023 | Posted in Best Practices
Edmund Byne, director of sales for AGCO dealer Agriteer, discusses a case in which an Agriteer location failed to close the pre-sale of a tractor but did impress the customer with its ability to service and support its equipment.
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Kanicki Shares Formula, Results for Farm Equipment

Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020
By Dave Kanicki posted on September 27, 2023 | Posted in Best Practices
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
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Rise in Digital Communications

Investments in digital platforms brought newfound speed in creating & disseminating content to the industry
By Mike Lessiter posted on September 27, 2023 | Posted in Best Practices
Kim Schmidt recalls that getting the websites going on a professional system led to an array of new opportunities, including On the Record, webinars, podcasts and the documentary film series.
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Squaring Up with the Majors

With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to go
By Mike Lessiter posted on September 27, 2023 | Posted in Best Practices
“When somebody got mad at us, I just viewed it as a part of the job,” says Dave Kanicki. “We had our values and knew how we wanted to operate, and we had to stand behind them.
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Guiding Our Way for 20 Years

Historic memo charted the course for Farm Equipment & is still used today as guiding principles for staff
By Kim Schmidt posted on September 27, 2023 | Posted in Best Practices
Shortly after Lessiter Media acquired Farm Equipment from Cygnus Business Media in 2004, Editor/Publisher Mike Lessiter spent a day in Fort Atkinson, Wis., getting the “lay of the land” from Cygnus editors and sales staff.
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Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
By Mike Lessiter posted on September 26, 2023 | Posted in Best Practices
Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.
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Sales Management

How to Effectively Pre-Sell Ag Equipment

From providing better customer service to improving inventory turns, pre-selling is the best approach to dealership health
September 26, 2023 | Posted in Best Practices
Pre-selling ag equipment is not a new concept. Many dealers were forced into pre-selling to some degree during recent equipment inventory shortages and when many manufacturers had been on allocation.
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