Best Practices

Dealership Minds 2016: Kern Machinery

Following Up with Customers Using the John Deere Dealer Scorecard

The John Deere Dealer Scorecard is an appropriate tool Kern Machinery uses to evaluate customer satisfaction. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, talks about the scorecard and how they use it to identify areas of improvement and situations when an additional follow-up, in-person meeting might be necessary to serve the customer. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Delivering Parts and Service When and Where Customers Need It

A primary goal of Kern Machinery is to make the growers they serve more profitable, more efficient and make their lives easier. Charlie Moe, corporate aftermarket manager with Kern Machinery of Bakersfield, Calif., talks about how the dealership achieves that goal through proper management and efforts like parts transfers between locations. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Dealership Minds 2016 Video Series: Kern Machinery

In the fourth of Farm Equipment’s every-other-year Dealership Minds series, six editors travelled to central California to experience first-hand how a successful dealership — Kern Machinery — operates in a market where agriculture can only be described as “diverse,” “intensive” and “rapidly changing.” It wasn’t that long ago when cotton, potatoes and hay dominated the landscape. Today, vegetables, fruit, grapes and nuts are taking over.
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Special Report: Used Equipment

New & Used Equipment Inventories Remain 'Too High'

According to the results of Ag Equipment Intelligence’s Dealer Sentiments & Business Conditions survey, the last time North American dealers reported that their inventories of used equipment were “too low” was in May 2012. Since then, dealers have consistently reported that the backlogs of used wholegoods on their lots are “too high.”
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