Manufacturer & Dealer Issues

Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Skip Klinefelter

Dealerships, both large and small, are taking a more critical look at business decisions that will impact short- and long-term profitability. In some cases, the decision-making process is being accelerated by the impact of the coronavirus. Skip Klinefelter, owner of Linco Precision in El Paso, Ill., discusses some of the current and future business opportunities and considerations for dealers.
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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Scott Shearer

Universities and colleges have had to rethink and revise the way they educate students and this is particularly true for precision ag undergraduates accustomed to hands-on, in-field learning. Dr. Scott Shearer, Professor and Chair, Department of Food, Agricultural and Biological Engineering at Ohio State University shares how he and his peers have evolved their approach to ensure ag students continue their education.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Scott Hoober

This episode of Farm Equipment's "Thought Leader Series" features Scott Hoober, owner of Hoober's Inc. Hoober sat on the Case IH dealer advisor board from 2010-20, and served as chair for part of his time on the board. He shares his insights on what sort of role an OEM dealer advisory board plays and how much influence the group has over the OEM's decisions.
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Equipment Manufacturers Say COVID-19 Wiping Out Demand, Disrupting Supply Chains

Executives say Congress should prioritize infrastructure investment to help support the industry
Nine out of 10 U.S. equipment manufacturers say the COVID-19 pandemic has had a very negative impact on the economy while more than half believe it has had a very negative impact on the industry overall, according to results of a survey released today by the Assn. of Equipment Manufacturers (AEM).
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Pete Youngblut

Today’s Recap: Pete Youngblut, Owner, Youngblut Ag, Dysart, Iowa

Visiting with Pete Youngblut, founder and sole proprietor of Youngblut Ag, a precision farming dealership in Dysart, Iowa, it’s immediately clear that his primary focus is on preparing customers for planting — because he has to — regardless of the circumstances. I caught up with Youngblut in the middle of a hydraulic steering installation on a Case IH MX180 tractor the afternoon of Monday, April 6.
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2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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