Manufacturer & Dealer Issues

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From the Farm Equipment History Files ...

Why Did International Harvester Break Up?

From the unique perspective of an IH executive and later a dealer, Paul Wallem’s new book covers how a 150-year-old iconic farm equipment brand lost its footing, and the worries of dealers and farmers over their investments and futures.
The Breakup examines the reasons International Harvester failed in 1984 (and its merger with J.I. Case), with IH dealers and customers weighing in with their opinions. Interviews were conducted throughout the U.S., Canada and Sweden, and include discussions with former IH and Case IH company personnel involved in the transition.
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2019 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Dealers Rank Their Shortline Equipment Suppliers

Farm Equipment magazine once again analyzes the results of EDA’s annual survey ranking ag equipment manufacturers by equipment dealers’ top criteria.
In late May, the Equipment Dealers Assn. (EDA) release the results of its annual Dealer-Manufacturer Relations Survey.
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Dealers’ Perspective

How to Handle Mainline and Shortline Manufacturers

Dealers discuss how they juggle their mainline and shortline manufacturers and their process in partnering with a shortline manufacturer.
For shortline manufacturers, understanding how dealers work with them and what a dealer is looking for when taking on a shortline is an important part of how they run their business. Manufacturers got the opportunity to ask these questions during a dealer panel at the 2018 Farm Equipment Manufacturers Assn. (FEMA) Marketing & Distribution Convention in Minneapolis.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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