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2016 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Dealers ‘Grade’ Their Equipment Suppliers

EDA’s 2016 Dealer-Manufacturer Relations Survey rates equipment manufacturers on 12 categories of dealership operations and support.
By Mike Lessiter posted on July 18, 2016 | Posted in Manufacturer & Dealer Issues, Dealer News, Manufacturer News
In June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 12 key categories of dealership operations and support.
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Lessiter
To the Point

Another Major Line No Longer Mere Talk

By Mike Lessiter posted on June 11, 2016 | Posted in Manufacturer & Dealer Issues
To complement this SHOWCASE’s report on what happens after the ink dries on a dealer acquisition (Dealer Acquisitions Report), I’d been exploring the major lines’ resources, checklists and protocols to help dealers integrate newly acquired stores. With the exception of John Deere (declined to participate), the majors supported the topic and cooperated with materials.
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Lessiter

To The Point: Another Major Line No Longer Mere Talk

By Mike Lessiter posted on June 11, 2016 | Posted in Manufacturer & Dealer Issues
To complement this SHOWCASE’s report on what happens after the ink dries on a dealer acquisition (Dealer Acquisitions Report), I’d been exploring the major lines’ resources, checklists and protocols to help dealers integrate newly acquired stores. With the exception of John Deere (declined to participate), the majors supported the topic and cooperated with materials. Their viewpoint seemed a fitting introduction for this month’s “To the Point” column.
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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
By Kim Schmidt posted on April 6, 2016 | Posted in Best Practices, Manufacturer & Dealer Issues
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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Flaman shortlines
Sponsored Content: Success in Shortline Machinery

Traditional Dealerships Setting Up Separate Entities to Sell Shortline Equipment

By Dave Kanicki and Mike Lessiter posted on March 21, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
A mainline dealer whose shortline business is critical to success sets up a separate location to quiet the major about the competitive attention at the primary location. The idea has also been talked about as a hedge move to protect a dealership whose contract or future transition of that contract could be questionable.
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