Trelleborg Wheel Systems has named James Crouch as its new Original Equipment Manufacturers (OEM) Manager for agricultural and forestry tires in North America.

Crouch most recently worked in the tire industry as a compact line and agricultural market segment manager in Greenville, South Carolina.His experience includes managing product lines, developing product solutions and taking new products to market.

Andrea Masella, Country Manager for North and Central America at Trelleborg Agricultural and Forestry Tires, says, “James’s experience and extensive network in the agricultural tire industry will strengthen Trelleborg’s relationships with OEMs and spearhead our growth in the North American market.

“The incorporation of James within our team, together with the opening of our new U.S. manufacturing facility in Spartanburg, is part of our strategy to increase our presence and to make our premium tires more easily accessible to professional producers in the U.S.”

James can be contacted via email at