Articles Tagged with ''equipment dealer''

NAEDA
Webinar Replay

2024 Legislative Priorities [Webinar]

This year's legislative sessions are off to a running start in the lead-up to the 2024 elections. Right to Repair remains front and center with a dozen bills already introduced and hearings being scheduled. This legislative priorities webinar to delve into this topic and explore other challenges facing the equipment dealer industry in the legislative arena this year.
Read More
Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Case IH Clears Air on ‘Brand Purity’ in Dealerships

Part 4: While stressing the term ‘brand alignment,’ Case IH dealer network execs open up about a lightning-rod issue — alternative brands in red dealerships — and what they say the spirit of their wording actually means.
Everyone who has ever taken the athletic field or courts has heard a coach bark these famous words ... “It’s not the size of the dog in the fight; it’s the size of the fight in the dog.”
Read More
Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

Part 3: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
Read More
Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Dealer Rewards for Sustainable Growth

Part 2: Case IH executives shed light on the changes in the earned volume bonus the OEM makes available to dealers with the program released last year.
You have heard these words before, or something like them, when it comes to incentive plans. “Some dealers would rather learn their spouse was having an affair than to have their compensation plan changed.” This kind of thing can get a comedic reaction at meetings where dealers are gathered, but you see a lot of head-nodding too.
Read More
Case Feature Image
Case IH Dealer Network Series Update

Understanding Case IH’s Strategic Plan

Part 1: A year after the rollout of the new Case IH strategic plan, Jim Walker, who oversees the entire dealer network, provides perspective on the strategic plan ... and a newly introduced core objective to improve the OEM’s relationship with its dealers.
Last year was a challenging year for virtually everyone in the farm economy, but Case IH dealers as a whole saw unusually high challenges due to being exposed most heavily on the cash crop business, A year after the rollout of the new Case IH strategic plan, Jim Walker, who oversees the entire dealer network, provides perspective on the strategic plan ... and a newly introduced core objective to improve the OEM’s relationship with its dealers.
Read More
Kanicki
From the Desk of Dave Kanicki

What's Happening with New Equipment Inventories?

Almost since the sales of farm machinery began its slide in late 2013 and early 2014, used ag equipment headlines have dominated the industry’s headlines. And rightfully so. Many of the best dealers in North America have said it, “The one thing that will destroy a dealer’s business faster than anything else is an uncontrolled inventory of used equipment.”
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings