Lessiter media - Articles

Precision Specialist Week

Inaugural Precision Specialist Week Celebrates Dedication to Service & Support

Elite specialists recognized by their peers for going the extra mile to keep customers’ operations running

By Noah Newman posted on September 27, 2023 | Posted in Best Practices, Precision Ag Sales & Service

Lessiter Media celebrated the hard work of those making today’s precision farming systems possible during the first ever Precision Specialist Week, Aug. 13-19, 2023.

Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner

By Mike Lessiter posted on September 27, 2023 | Posted in Manufacturer & Dealer Issues

Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.

Farm Equipment Arrives at Lessiter Media

A surprising decision in 2004 to shutter a flagship magazine brought a new day to Lessiter Media

By Mike Lessiter posted on September 26, 2023 | Posted in Best Practices

During a recent conference call in preparation for this special history edition, I was asked how Farm Equipment came into the Lessiter Media umbrella.

Farm Equipment Magazine’s ‘Origin Story’

A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960s

By Mike Lessiter posted on September 26, 2023 | Posted in Best Practices

A publishing genealogist could argue that the family tree of Farm Equipment dates back to 1957, 47 years before Lessiter Media acquired the publication.

Looking Back on ‘A New-Era Contract’

By Mike Lessiter posted on September 21, 2023

This year marks 55 years of Farm Equipment magazine and 20 years of ownership by our family-run company, Lessiter Media. Below is my first column (“A New-Era Contract”), from the August/September 2004 edition, written weeks after acquiring the magazine.

Looking Back: A North American, International & Company-Store Dealer Exec

A Look Back on Farm Equipment History with: Stacy Anthony, CEO, AgRevolution LLC, Evansville, Ind.

By Stacy Anthony posted on September 5, 2023 | Posted in Precision Ag Sales & Service

I have been reading, learning and engaged with Farm Equipment (FE) Magazine for more than 30 years. FE is always the “go-to” source when you want to see what is going on and when you want to share exciting news with your friends in the industry.

Lessiter Media Partners with NAEDA’s Equipment Dealers Foundation to Raise Scholarship Funds

Portion of proceeds from October/November Issue of Farm Equipment to be donated for scholarships celebration of Farm Equipment Magazine’s 55th Anniversary

August 28, 2023 | Posted in Dealer News

Lessiter Media will donate a portion of the proceeds from its upcoming October/November issue of Farm Equipment, which will be matched by the Equipment Dealers Foundation, with the sole purpose of assisting in the training, re-training and advancement of employees or potential employees of farm equipment dealers through the Equipment Dealers Foundation Scholarship Program.

Looking Back: Reflections on Farm Equipment

A Look Back on Farm Equipment History with: George Russell, Co-Founder & Managing Member of Machinery Advisors Consortium

By George Russell posted on August 17, 2023 | Posted in Best Practices, Manufacturer & Dealer Issues

The Big Dealer Report has become the “go-to” resource for understanding the consolidation in farm equipment dealerships and the changes required for scale to be successful.

To the Point

Shortline Equipment’s Day in the Sun

By Mike Lessiter posted on August 15, 2023 | Posted in Manufacturer & Dealer Issues

The Farm Equipment in your hands today is 20 years in the making. Shortly after acquiring Farm Equipment (and what would become Ag Equipment Intelligence and Farm Innovations) in 2004, we learned our fate was tied to the shortline equipment manufacturers.