Articles Tagged with ''Lessiter Media''

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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
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Farm Equipment Magazine’s ‘Origin Story’

A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960s
A publishing genealogist could argue that the family tree of Farm Equipment dates back to 1957, 47 years before Lessiter Media acquired the publication.
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Looking Back on ‘A New-Era Contract’

This year marks 55 years of Farm Equipment magazine and 20 years of ownership by our family-run company, Lessiter Media. Below is my first column (“A New-Era Contract”), from the August/September 2004 edition, written weeks after acquiring the magazine.
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Looking Back: A North American, International & Company-Store Dealer Exec

A Look Back on Farm Equipment History with: Stacy Anthony, CEO, AgRevolution LLC, Evansville, Ind.
I have been reading, learning and engaged with Farm Equipment (FE) Magazine for more than 30 years. FE is always the “go-to” source when you want to see what is going on and when you want to share exciting news with your friends in the industry.
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Lessiter Media Partners with NAEDA’s Equipment Dealers Foundation to Raise Scholarship Funds

Portion of proceeds from October/November Issue of Farm Equipment to be donated for scholarships celebration of Farm Equipment Magazine’s 55th Anniversary
Lessiter Media will donate a portion of the proceeds from its upcoming October/November issue of Farm Equipment, which will be matched by the Equipment Dealers Foundation, with the sole purpose of assisting in the training, re-training and advancement of employees or potential employees of farm equipment dealers through the Equipment Dealers Foundation Scholarship Program.
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