Allowing its independent dealers to gather at the all-colors Dealership Minds Summit apparently makes the Deere corporate office uneasy.

Former dealer association exec John Schmeiser provides a ‘behind-the-curtain’ look at manufacturer relations, warranty wars & meetings that saved the industry from hundreds of lawsuits.  

Ag industry consultant, John Schmeiser, tackles brand purity in his latest op-ed. "On paper, these purity policies may look like brand management. In reality, they limit choice, drive up costs, and undermine the independence of both dealers and their customers. Dealer purity is not good for the end user, and it is not good for the long-term health of the farm equipment industry."