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Wider World of Business

4 Tips for Reaching Customers Through Video

February 3, 2017 | Posted in Best Practices
Source: Entrepreneur
Video marketing can make a big impact. According to market research firm eMarketer, U.S. spending on mobile and desktop video advertising was on track to hit $10 billion by the end of 2016, writes Hope Horner, CEO and founder of Lemonlight in an article for Entrepreneur.
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Washington Tractor Brings Awareness to Precision Farming with New Video Story

August 22, 2016 | Posted in Precision Ag Sales & Service, Dealer News
Over the past year, Washington Tractor Inc. has communicated its brand philosophy, character and personality as an organization through video storytelling. In the latest short video about its relationship with Trout Lake Farm in Ephrata, Washington Tractor helps bring awareness to the topic of precision farming, and how it is impacting farming practices on the global stage.
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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
By Kim Schmidt posted on April 6, 2016 | Posted in Best Practices, Manufacturer & Dealer Issues
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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