Articles Tagged with ''marketing''

Matt Miner

7 Tactics for Used Equipment Management

Used equipment inventory management is a phrase that can make even seasoned veterans in the equipment industry cringe. Why is that? All we need is the right equipment, at the right price, at the right place, at the right time. Nevertheless, much of the time inventory management remains one part art, two parts science and three parts aggravation!
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Precision Farming Dealer Summit

‘Look in the Mirror’ When Branding Your Precision Business

Three dealers discuss how they created a marketing strategy focused on making precision profitable.
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
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Wider World of Business

4 Tips for Reaching Customers Through Video

Video marketing can make a big impact. According to market research firm eMarketer, U.S. spending on mobile and desktop video advertising was on track to hit $10 billion by the end of 2016, writes Hope Horner, CEO and founder of Lemonlight in an article for Entrepreneur.
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Washington Tractor Brings Awareness to Precision Farming with New Video Story

Over the past year, Washington Tractor Inc. has communicated its brand philosophy, character and personality as an organization through video storytelling. In the latest short video about its relationship with Trout Lake Farm in Ephrata, Washington Tractor helps bring awareness to the topic of precision farming, and how it is impacting farming practices on the global stage.
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