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Articles Tagged with ''marketing''

Lessiter

To The Point: A New-Era Hybrid Position?

By Mike Lessiter posted on June 9, 2018 | Posted in Best Practices, Department Management
As our small company grew and org charts were redefined, sales management was off-loaded from my plate last year to create more capacity for strategy and vision. And probably not unlike transitions at your dealerships, I work hard every day not to stick my nose back in. Michael Ellis, director of sales, is managing me through the weaning stage.
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Matt Miner

7 Tactics for Used Equipment Management

By Matt Miner posted on December 15, 2017 | Posted in Best Practices, Used Equipment Remarketing, Dealership Marketing
Used equipment inventory management is a phrase that can make even seasoned veterans in the equipment industry cringe. Why is that? All we need is the right equipment, at the right price, at the right place, at the right time. Nevertheless, much of the time inventory management remains one part art, two parts science and three parts aggravation!
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Precision Farming Dealer Summit

‘Look in the Mirror’ When Branding Your Precision Business

Three dealers discuss how they created a marketing strategy focused on making precision profitable.
By Kim Schmidt posted on March 11, 2017 | Posted in Precision Ag Sales & Service
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
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Wider World of Business

4 Tips for Reaching Customers Through Video

February 3, 2017 | Posted in Best Practices
Source: Entrepreneur
Video marketing can make a big impact. According to market research firm eMarketer, U.S. spending on mobile and desktop video advertising was on track to hit $10 billion by the end of 2016, writes Hope Horner, CEO and founder of Lemonlight in an article for Entrepreneur.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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