Reynolds Farm Equipment, a 7-store John Deere dealer with locations in Atlanta, Fishers, Lebanon, Mooresville and Muncie, Ind., Nicholasville, Ky., and Xenia, Ohio, has hired Mitch Frazier as its chief marketing and innovation officer, according to a report from Inside Indiana Business.

Before joining Reynolds Farm Equipment, Frazier was vice president of marketing at TinderBox and also spent 5 years at ExactTarget in various marketing leadership roles.

Frazier will be responsible for the dealership's marketing efforts, growing its eCommerce business and will lead digital projects at each of the dealership's locations.