In celebration of 100 years in business, Service Motor Co., a 6-store Case IH dealer in northeastern Wisconsin, launched a new video series called My Farming Story. The first video was released Aug. 8, with two more to be released in September and October.

“To help us celebrate 100 years of business, we would like to recognize the inspiring stories behind agriculture in our area. Farming isn’t just something we do — it is the heart of who we are as a great state. This series recognizes the hard work and dedication to our local northeastern Wisconsin farmers,” says James Sommer, president of Service Motor Co.

Sommer says the My Farming Story series will have a total of six videos. Two more will be released in 2016 and three additional videos will be released in spring 2017.