As the farm equipment community continues to seek solutions in this unprecedented time, the editorial staff of Farm Equipment is responding with a new quick-hitting video series. The “Farm Equipment Thought Leader Video Series” consists of brief, 1-1 conversations with individuals identified as influencers in the farm equipment industry.
The first episode of Farm Equipment’s “Thought Leader Series” features Zach Hetterick, who brings a unique combination of perspective, from major-line OEM experience, executive-level dealer management and strategic consulting. In this 17-minute video, you’ll hear his take on 4 timely questions, and “the dash to cash,” empathy vs. sympathy, and steadying the ship in uncertain times.
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This inaugural episode is brought to you by the 2020 Dealership Minds Summit, a unique mastermind event coming this August to Omaha, Neb.