The first episode of Farm Equipment’s “Thought Leader Series” features Zach Hetterick, who brings a unique combination of perspective, from major-line OEM experience, executive-level dealer management and consulting.

In this 17-minute video interview from Editor/Publisher Mike Lessiter, you’ll hear Hetterick’s take on 4 timely questions, and his emphasis on “the dash to cash,” empathy vs. sympathy, and steadying the ship in uncertain times.