This episode of Farm Equipment’s “Thought Leader” video Series features a marketing-themed interview with Bill Howard, CEO & Founder of Fastline, whose company provides marketing and advertising services for equipment dealers.

In this 20-minute video interview, you’ll hear Howard’s take on a half-dozen marketing-themed questions for dealers to consider, why Covid-19 should be explicitly addressed by dealerships in their marketing message, and a few words on a new web technology product making its debut in 2020.