Items Tagged with 'Dealership minds summit'

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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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Good Data Takes Digital Marketing Further for Farm Equipment Dealerships

Dealerships need to be strategic with their marketing plan – sending the right message to the right people at the right time – knowing your data drives that process
“Data is the currency of the internet,” says Tim Whitley, CEO of Team SI, a full-service marketing firm headquartered in Little Rock, Ark. “The smartphone to the person right or left of you is being served different ads all the time. No person’s ads are identical to their neighbor’s and data is leading that charge.”
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Google AdWords, Website Design & Other Marketing Outsourcing Decisions Facing Dealerships

Dealership marketing managers encourage others to leverage their marketing strengths by outsourcing their weaker areas.
The “jack-of-all-trades” approach to operating a dealership is inevitable for most smaller-scale or single store entities, which puts more pressure on deciding what to outsource when the budget exists to do so.
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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2018 Dealership Minds Summit Conference Speaker

Proving Your Marketing ROI

Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
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