Items Tagged with 'video series'


Washington Tractor Brings Awareness to Precision Farming with New Video Story

Over the past year, Washington Tractor Inc. has communicated its brand philosophy, character and personality as an organization through video storytelling. In the latest short video about its relationship with Trout Lake Farm in Ephrata, Washington Tractor helps bring awareness to the topic of precision farming, and how it is impacting farming practices on the global stage.
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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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Dealership Minds 2016: Kern Machinery

Dealership Minds 2016 Video Series: Kern Machinery

In the fourth of Farm Equipment’s every-other-year Dealership Minds series, six editors travelled to central California to experience first-hand how a successful dealership — Kern Machinery — operates in a market where agriculture can only be described as “diverse,” “intensive” and “rapidly changing.” It wasn’t that long ago when cotton, potatoes and hay dominated the landscape. Today, vegetables, fruit, grapes and nuts are taking over.
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