New equipment sales have been a challenge for dealers and manufacturers alike in 2025, with large ag equipment sales down 26.5% through October, according to the Assn. of Equipment Manufacturers. 

Preliminary results of Ag Equipment Intelligence’s 2026 Dealer Business Outlook & Trends survey show over two-thirds of dealers are reporting their revenue from new equipment sales will be down vs. 2024, largely in line with their forecast from a year ago. 

While the total percentage of dealers reporting their new equipment revenues will be down in 2025 remained fairly even with what dealers forecast for 2025 a year ago, there were shifts in how much of a decline they expected. For example, a year ago just over 28% of dealers forecast their new equipment revenue to be down 8% or more. That number grew 11.6 percentage points to 40% of dealers now saying their 2025 new equipment revenues will be down 8% or more compared to 2024. On the flip side, there was some improvement in dealers reporting revenue growth. 

On the used equipment side of the business, the percentage of dealers reporting 2025 revenues increased by at least 2% vs. 2024 increased by about 3 percentage points compared to what dealers were forecasting for 2025 when surveyed a year ago. However, the percentage of dealers reporting a decline of 2% or more (46.3%) vs. 2024  was also up compared to the forecast from a year ago (37.1%). 

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