Each year dealers are asked to provide their unit sales projections for a number of product categories. Those projections are used to determine dealers’ best bets for improving sales in the year ahead.
Looking at the aftermarket business, a year ago nearly half of dealers were forecasting parts revenue to increase over 2024 with another 43.2% of dealers calling for flat sales.
I recently paid a visit to Precision Agri Services in Minster, Ohio, Precision Farming Dealer’s Most Valuable Dealership award recipient for 2026. The longtime Precision Planting dealer had a big year — adding Horsch equipment and new PTx Trimble tech to their arsenal.
The majority of dealers are forecasting 2026 new equipment revenue to be down to flat. However, the percentage calling for flat sales in 2026 grew compared to 2025 — 38% vs. 23.5% — which also translates to an improvement in the percentage expecting sales to improve in the year ahead.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we are closing out the year by dedicating the episode to a preview of the 2026 Dealer Business Outlook & Trends Report.
On Dec. 10, the Federal Reserve announced another quarter point rate cut, lowering it to 3.5-3.75%. Similar to the cut made in October, the Federal Reserve Open Market Committee said it “seeks to achieve maximum employment and inflation at the rate of 2% over the longer run.”
On Dec. 10, the Federal Reserve announced another quarter point rate cut, lowering it to 3.5-3.75%. Similar to the cut made in October, the Federal Reserve Open Market Committee said it “seeks to achieve maximum employment and inflation at the rate of 2% over the longer run.”
On Dec. 10, the Federal Reserve announced another quarter point rate cut, lowering it to 3.5-3.75%. Similar to the cut made in October, the Federal Reserve Open Market Committee said it “seeks to achieve maximum employment and inflation at the rate of 2% over the longer run.”
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
During the Trump administration's announcement on Dec. 8, 2025 about the $12 billion aid package for farmers, he called for farm equipment manufacturers to lower prices “because farming equipment has gotten too expensive.”
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.