The majority of dealers are forecasting 2026 new equipment revenue to be down to flat. However, the percentage calling for flat sales in 2026 grew compared to 2025 — 38% vs. 23.5% — which also translates to an improvement in the percentage expecting sales to improve in the year ahead.

Nearly 18% of dealers are expecting 2026 new equipment revenue to be up at least 2% vs. 12.4% forecasting the same level of growth for 2025. The percentage of dealers forecasting revenues to be down 8% or more dropped to 15.2% vs. 28.4% in 2025. The percentage of dealers calling for new equipment revenues to be down 2-7% dropped by nearly 7 percentage points to 29.1%. 

Dealers’ outlook for used equipment revenues is similar to their outlook for new equipment, but with a higher percentage  — 24.1% — calling for an increase of at least 2% or for sales to be flat at 43% vs. 2025. Nearly a third of dealers, however, are forecasting their used equipment revenues to be down vs. 2024. 

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